The Market-Test Lab is where Dr Sauers' business students test and recommend market strategies for real companies.
MAR4413-3720 (Christina Venizelos - 2823)Hello Class! Upon doing my survey on Commendable Kids I came to find that most people would use the Commendable Kids page to track their child’s success as well as to award them for accomplishments. Three of the four people who mentioned that they would prefer the service to be free said they would be more apt to pay for it if it was intertwined with the child’s school. Most of my participants also felt this would be an excellent addition. Teachers and parents seemed to think this would be a great tool to use to share their children’s accomplishments with family and friends.Below I have listed the details of the survey and results.1. Would you consider registering your child or following a child to provide support or encouragement? Yes (8), No (1), Maybe (1)2. Do you feel this would aid you in making an impact on your child’s success? Or another Child’s success? Yes (9), No (1)3. How much would you pay to be a part of this web-based community per year? Free (4), 10 (1), 20 (1), 25 (1), 29.99 (1), 50 (2)4. How often would you renew your membership for your child if it was set up on a yearly membership? Until what age or Grade?6TH (1), 8TH (5), 12TH (2), Undecided (2)5. How often would you visit this site or update your child’s performance?Daily (1), 3 Times a week (1), Weekly (7), Bi-weekly (1)6. Would you ask your children’s teachers to partake in the website?Yes (8), No (1), Maybe (1)7. Would you offer any extra incentives to the child for achieving a certain amount of badges or good reviews?Yes (9), No (1)8. Would you recommend for this product to be used in your children’s current school?Yes (7), No (1), Maybe (2)9. Would you recommend this product to a friend?Yes (7), Maybe (3)
Hello Class!On doing my focus group I was surprised to have found out that I decided to get into a tough competing market with a lot of bad publicity. Property Management Companies is a hard business to sell I found this out after having a focus groups with a few property rental owners a condo association manager and a competitor in the industry. The feedback I was given was at the end of the day the decision to hire a PM depends on the circumstances of the customer i.e. the rental property owner and these circumstances can vary from unnecessary expense, to more free time with less hassle. This is how it was broken down PROS CONS*TENANT & LANDLORD INTERACTION PROS-Hiring a PM can prevent any potentially negative interactions between you and your tenants further preventing damages that could take years to undo CONS-That old saying you never know what you’re going to get. You don’t know if they have your best interest at hand.*MAINTENANCE AND UPKEEPING OF THE RENTAL PROPERTY PROS-PM company will dedicate more time to your property. Furthermore, the company might be able to hire contractors at discounted rates due to being repeat customers CONS-Not all property requires a great deal of work or regular maintenance. Also depending on the amount of property being managed it is not cost efficient if you only have a few units.*EXPERIENCE WITH MANAGING A RENTAL PROPERTYPRO-If you haven’t owned a rental property before, hiring a property management company would be your best choice. Property management company can make easier such as: rent collections, day-to-day maintenance, and tenant interaction. CONS-Hiring property management company costs money. Some property management companies charge flat fee rates and others charge a percentage of your rental income.*PROXIMITY TO YOUR RENTAL PROPERTY PRO-Without a property manager, you would typically take multiple trips to your rental property to deal with problems and even hire an outside contractor to fix them. Property management company will be able to handle the various foreseeable problems that occur within your rental property. CONS-If you live near your rental property, have the time, and know how to deal with the variety of issues related to a rental property, then a property management company could be an unnecessary expense.
I asked ten co-workers and friends about their opinions on Tampa Bay Police Athletic Team and their vision to our community. 1. Would they consider registering their child to this program? 7- Yes 2-No 1- Not Sure2. Do you feel this program would help improve your child's behavior or guidance in the right direction? 9- Yes 1 -No3. Do you think this program is a good idea for children? 8- Yes 2- No4. How much would you pay or donate to this program? 5-$50/yr 3-$10/month 2-up to $100 a year5. How often would you want your child to participate in the program? (5)- 1 to 2 times a week, (3)- 2 to 3 times a week, (2)- Monday - Friday after school. 6. Would you recommend this program/company to other parents? 9-Yes 1- No
Brigette Thompson MAR4413-3720 Hello class I knew if I survey my family or friend all of my a no across the board. So I found different people around and ask would they answer some question. I show them the project and they agree to do the survey.Sale Project on Florida ECO Product 1. Would they use the productall said (Yes)2. Have they heard of the Companyall said (No)3. How much would you pay for the product(1) said $5.00 - $50.00(6) said up to $100.00(3) said $10.00 and up4. How often would they buy it(3) said Sometime(3) said may be(4) said all the time5.Would you recommend it to your friends(4) said Do not know(6) said Yes6. Male or Female(4) Males(6) Females
I found it very surprising that most people actually had the same reactions; also they gave some great ideas of how to develop the tool if used for more sales. The more I listened the more I learned and had ideas kicking of doing this or that with Textbychoice. What is it?TextByChoice for promoting Performance and Classic car part sales, customers must sign up by web page and specific car they are interested in getting offers for. Example if the person has a 1966 Ford Mustang that person would click 1966 Ford Mustang when they enter their texting phone number and they would only receive offers for parts fitting 1966 Ford Mustang. More direct marketing and sales versus getting spammed by what you don’t want or could use.Would you use it?Yes, I actually would because I hate getting offers for things I can’t use. Usually it’s offers or specials 99% of the time I can’t use.How does it make you feel?Well I think it’s a good idea because I don’t have to worry about all the junk mail I get now, plus I don’t even read those email offers anymore they piss me off of how many I get and it’s never a good deal or for my car. It almost feels like an automated sales offer specifically for me, so I guess I would be excited to see the text knowing it might be something I could use or want.How much would you pay for it?I wouldn’t pay anything for it.How often would you buy it?I would buy parts more often if it was directed to me more, like customized for me. Also I read my texts all the time, more than junk email. But make sure it doesn’t go over board and text me every day, I don’t want to a slew of text’s. Would you recommend it to friends?Sort of, I would if there was a facebook or twitter share feature next to the feature on the website, or if there was a function to add contacts via my phone to sign up for the text’s. So you could add contacts and then it would text them saying I asked them to check out this link and why it sounds like a good idea etc.. Make it easy, I don’t want to be navigating and typing a bunch of stuff on my phone.
The product I am offering is a free product for SunTrust bank members. It is a free mobile app that allows you to do some banking from your cell phone without having to go to a physical bank location. I asked 10 people a few questions about the product.1. Would you be interested in a mobile app that allows you to do several banking tasks from your cell phone?Yes (9) No (1)2. How much would you pay for this mobile app?$3 / month (3) $10 one-time fee (5) $0 (2)Next I told them that the app was actually free.3. Do you currently have a SunTrust account?Yes (2) No (8)4. Does your current bank have any similar product?Yes (5) No (5)5. Would you consider opening a SunTrust account to have access to the mobile banking app?Yes, it sounds like it would save a lot of time. (4) No, I am happy with the bank I am with. (4) N/A I already have a SunTrust account. (2)6. Would you recommend mobile banking apps to your friends?Yes (8) I don't know (2) No (0)
Jim Braun When I asked 10 of my friend and family what there opinions were on the Tampa Bay Police Athletic League, I got some very positive answers. Most of my Friends/Family did not even know about the TBPAL until I questioned them, Now they are very grateful to know programs like this exist.Would you put your child in one of TBPAL programs(9) Yes (1) NoAfter reading about there programs how do you rate them on a scale 1-10.(3) gave it a 10 (2) gave it a 9 (5) gave it a 8Do you feel this will keep your child away from dangers like drugs and other bad influence.(10) YesSince this is a Free program would you consider giving donations to help out, when you have the money.(9) Yes (1) maybeDo you feel the TBPAL Program will help your child in school.(8) Yes (2) MaybeWould you tell your friends about this great program.(10) YesDo you feel this program will help your Child to stay on the right track even when he stops going to it.(6) Yes (4) Maybe
I polled 10 realtors that I have done business with in the past to gauge their interest in Guaranteed Rate Partner XChange.1) Would you be interested in a program that allows you to communicate more effectively and frequently with your customers that is paid for by your lender partner? Y- 10, N- 02) What is the biggest challenge you face when partnering with a lender? Lack of communication regarding status of loan- 5, Failure to meet contract settlement date- 3, Difficulty in reaching lender- 1, costs to borrower- 13) After viewing the marketing options available through Partner Xchange, are you more or less likely to use a Guaranteed Rate loan officer? More likely- 9, not more or less likely- 14) Can I have a loan officer from Guaranteed Rate call you to schedule a meeting? Y- 9, N- 1Renee Chamley
JayeshI was unable to get any email response so I decide to do a focus group at work and asked them about my offering. Below is what I was able to collect from the focus group:1. They love the product and they will definitely use it. My offering was container of two sizes one being 8ft and the second being 16ft. Once I explained them how they can use my product during home renovation, extra storage on driveway they were excited that my product totally differentiated from traditional move.2. Majority of the folks were happy to pay $399 for monthly, but I did find 2 people who thought that $399 was a lot and would only use my product if it was $299. Even with my price being not in everybody range they all stated when time comes them will use my product because it is so convenient. They will definitely recommend to their friends and family as moving is always stressful.
I made a little research among my friends in Clearwater. Among them are a few business owners. Some people are already using some energy/water saving products. It seems that if it was enforced by law the interest would be much higher. Right now people are not very educated and informed on the benefits such products can bring to them. 1. Have you heard about “green” products?All 10 said Yes. But even though everyone seems to know about them, not many can name a few, besides probably fluorescent lights.2. Do you have any now?6 said Yes. 4 said No3. Would you buy any if I explain you all the benefits and show you catalogs?Almost everybody agreed that if the benefits are good, they would buy. 2 people are buying not because of the benefits but to preserve the nature.4. Would you recommend them to your friends and relatives?If they like, all 10 would recommend. One person that has been using for a while already converted her whole family towards such products.5. Where do you usually buy such products (for those that use them)?Online, WalMart (lights, “green” cleaners)Anastasia Zatula, Florida Eco Products
My company, ValetBoss, was a big hit with the participants that lived in bigger cities like Tampa, Chicago and Dallas. However, the participants in smaller cities such as, Erie, PA really did not care for the service.People liked the idea of not having to wait outside for Valet Service and to have it at their fingertips. Here are the questions:1. Have you ever used a Valet service?(4) Yes (6) No2. Do you find it frustrating to wait for Valet service after attending a show or restaurant?(4) Yes (6) No3. If you needed to use a Valet service, would you rather have the option to log into your phone and order your car while finishing up at your activity?(10) Yes (0) No4. If you used a Valet service, would you rather pay cash or through your cell phone?(2) Cash (8) Cell Phone5. Would you recommend ValetBoss to your friends and family?(10) Yes (0) No
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I first noticed that only about 1 in 2 individuals know about the TBPAL. The individuals that have someone who participate in a rec league or after school program, usually do depending on convenience of the location.Individuals will also be more willing to donate or volunteer for programs that they have a personal connection too. http://www.slideshare.net/gigi8138423558/sales-interviewxlsx-17571453
What it is: ValetBoss is a smart phone application that offers convenience at a variety of valet locations. “No more waiting around while valet retrieves your car. Take control of your valet parking experience and have your car ready when you are. Conveniently use our mobile app at Restaurants, Bars, Hospitals, Casinos, Hotels, Airports and Private Affairs.” http://www.valetboss.com/Have you ever used a valet service? 7 out 10 said YESWould you use it? 6 out of the 10 surveyed said YES they would use itHow does it make you feel? Some responses included “convenienced”, “tech savvy”, and “fancy” How much would you pay for it? Based on the responses the most someone would pay is $5 but the average cost was $1.99 (which is an average price for most phone apps today) How often would you buy it? Most believed they should pay for the app one time but 2 responded they would pay a small fee monthly to continuously use the appWould you recommend it to your friends? 8 out of the 10 surveyed said YES they would recommend it to a friend or someone they know that could use it (although all 8 did not say they would use it personally).What problems/complaints do you see with the use of this application? Some responses included: app may not be accepted at all valet locations, technical malfunctions or miscommunications, and the app response time may not work in a timely manner from the customer to the valet attendant.
HSO Marketing Survey testHuman Services Outcomes, Inc. offers professional consulting to guide any person that is looking to improve their professional or make changes in their career. The company has only offered face to face training and now wants to offer online training and use social network media to advertise their products and get new clients.Their website is: http://www.hsoutcomes.com/ 10 people provided answers as follow: in parataxis is the results: 1. Would an online professional consulting if you see yourself in a situation where you need to change your career? Yes – (6) No – (3) Maybe (1)2. Do you feel that online distance learning can be useful to find a new career?Yes – (6) No – (2) Maybe (2)3. Are you willing to pay for these services? Yes – (5) No – (3) Maybe (2)4. If you see a positive result would you come back and you buy these services?Yes – (9) No – (0) Maybe (1)5. Would you recommend these services to friends?Yes – (8) No – (1) Maybe (1)6. Would you be willing to share your experience with this company on your social media page?Yes – (5) No – (3) Maybe (2)7. Would you look for this type of services on a social network media website?Yes – (4) No – (3) Maybe (3)
HSO Marketing Survey testHuman Services Outcomes, Inc. offers professional consulting to guide any person that is looking to improve their professional or make changes in their career. The company has only offered face to face training and now wants to offer online training and use social network media to advertise their products and get new clients.Their website is: http://www.hsoutcomes.com/ 10 people provided answers as follow: in parataxis is the results:1. Would an online professional consulting if you see yourself in a situation where you need to change your career? Yes – (6) No – (3) Maybe (1)2. Do you feel that online distance learning can be useful to find a new career?Yes – (6) No – (2) Maybe (2)3. Are you willing to pay for these services? Yes – (5) No – (3) Maybe (2)4. If you see a positive result would you come back and you buy these services?Yes – (9) No – (0) Maybe (1)5. Would you recommend these services to friends?Yes – (8) No – (1) Maybe (1)6. Would you be willing to share your experience with this company on your social media page?Yes – (5) No – (3) Maybe (2)7. Would you look for this type of services on a social network media website?Yes – (4) No – (3) Maybe (3)
My focus group consisted of 10 individuals, including family members and co-workers, and their responses to my survey on the Tampa Bay Police Athletic League were as follows:1.) Do you know what services the Tampa Bay PAL offers? 8-Yes; 2-No2.)Do you know where the Tampa Bay PAL receives their funding from? 3-Yes; 7-No3.) Would you send your child/children to the Tampa Bay PAL? 6-Yes; 4-No 4.) How much would you be willing to pay for the services they provide? 4-$150/yr; 4-$75/year; 2-$0 because they don't know what it is5.) Do you feel the Tampa Bay PAL would provide a safe and educational environment for your child/children? 10-Yes; 0-No6.) Would you recommend their services to your family and/or friends? 6-Yes; 4-No
Tampa Bay Police Athletic League1) Would you consider use this group? 6 yes 4 no2) Do you exert proper exercise on a weekly basis? 2 yes 8 no3) Does price of service affect your interest? 7 yes 3 no4) Do you expect this group to improve your fitness? 10 yes 0 no5) How many hours of free time can you expend per week? 5 (3 hours) 3 (2 hours) 2 (1 hour)
Gigsource.itSurvey was given to friends and coworkers age 18-29Have you heard of it before? 10 noWould you like to know more about this service? 9 yes, 1 noDo you own a mobile device capable of using apps? 10 yesHave you worked odd-jobs before? 8 yes, 2 noWould you use it to post jobs? 4 yes, 6 noWould you use it to accept jobs? 8 yes, 2 noWould you pay to use this service? 3 yes, 2 no, 5 undecided
Candace SengphrachanhM-IZE IncI recently did a survey on the the mize inc online, some I did one Facebook and others I did by emails. This survey was given to friend and family from ages 20-321. Do you find it frustrating getting support for your mobile device? 7 yes 3 no2. Would you use this App? 4 yes 6 no3. Have you heard of this company? 1 yes 9 no4. would you pay for this App? 2 yes 8 no5. Would you recommend it to your friends or family? 4 yes 6 no
Through out March and April, I was exposed to the importance of product presentation and the overall selling strategies. My product was an application called ValetBoss, that puts the valet experience in the palm of the customers hand. In april, I established 3 top prospect and was about to conduct a presentation for a promising lead. The prospects were very interested in the application and I was able to leave a copy of my project along with future contact resources. As research and development further for the product, I believe I have a viable future customer. As a whole, most prospects showed interest in the product but would like to try it out once its up and running. This project was a valuable selling experience!
I have been working on a sales plan for a new company in Tampa called Gigsource. Gigsource is a way for people to get their annoying chores and errands done by hiring someone at an affordable price to do it for them. I had so much fun learning more and more about the company and creating, in my opinion, a great sales plan. This project was a GREAT and challenging experience.