The Market-Test Lab is where Dr Sauers' business students test and recommend market strategies for real companies.
http://www.courselogic.com/ Yes NoWould you use the website? 6 4Do you understand what it is? 10 0Do you feel you would understand a class better from using the website? 8 2Would you pay for it? 3 7Do you like the option to use your school email for free? 9 1Would you recommend it to your friends? 5 5Many of my friends tried to become more familiar with the website without success. They tried their school email, which had a USF email requirement and the Facebook option would say their user information did not exist. Obviously, the website still needs to work out a few kinks but the idea was well received by the survey participants. The four “no” received for using the website was by participants that were no longer in school. Although, they did comment that they would mention it to their children or friends. It might be difficult for CourseLogic to separate its site from others, i.e. Quizlet. Marketing through social sites and through search engines will be key to increase the demand for CourseLogic.
Very interesting and helpful study! Thank you.
Is It Time To Go Green?Ten students answered questions for a market survey pertaining to the involvement of renewable energy systems and services. Please see the results below under the questions asked.Examples of these products include: alkaline hydrogen fuel cell; flywheel energy storage systems; an electric drive and sustainable energy propulsion system; thermal (heatbased) solar electric generator; magnetic levitation vertical wind turbine, etc. Additional information on NuEnergy Technologies can be found at www.nuenergytech.com Would you use these products? Yes: 10 No: 0 Other: 0Do you understand what they are? Yes: 9 No: 1 Other: 0Do you feel good about using them? Yes: 8 No: 2 Other: 0Would you pay extra since they were created in an effort to be better for the environment? Yes: 8 No: 2 Other: 0Would you continue using them in the future? Yes: 9 No: 0 Other: Don’t KnowWould you recommend them to a friend? Yes: 8 No: 0 Other: After Trying First. Not Yet. Survey Conducted by Devlyn Parsons
Madison WaltonBarking Dealshttp://tampabaywave.org/ventures/46Name Would you use this? How does it make you feel? How much would you pay for a subscription to this website? How often would you use this? Would you recommend this?Theresa Jewell Yes Like I can save money, dog food/treats are expensive! Up to $10 a month 2X a month YDonna Walton Yes Good, my 16 yr old lab is my baby. Up to $15 a month 2X a month YMichelle Proios No Good, but it’s more convenient for me to just run down to the grocery store. $0 never YRon Wayland Yes As the owner of a pet boarding kennel, this website would come in handy. Up to $25+ a month weekly YKari Patton Maybe I usually buy my dog’s food and treats from the vet, as she is on a prescription diet, but this might be nice for toys. Up to $5 a month 1X a mo nth YBrittney Miller Yes I have 4 dogs! This website could come in handy! Up to $10 a month 3X a month YPaul Sande Yes My elderly dog is on medication, and pill pockets get expensive! If this website carries them at a discount, I’d sign up. Up to $15 a month 1X a mo nth YMaria Crowell Maybe I’m about to adopt a puppy, depending on how expensive food, treats, and toys become, I might have to join this website. Up to $10 a month 1X a month YGina Ferro Maybe I only feed my pets all natural and organic food and treats, if this website offers them, I’ll join. Up to $10 a month 1X a mo nth YJoel Walton No This website looks great, but I’m not that computer savvy. $0 never YI asked 10 pet owners (1 prospective pet owner) their thoughts on this website and everyone agreed that it was a good idea for a business and a nice website. Five people said they would definitely use this website, while three said they might use this website, and two said they would not use this website. The average monthly fee that people would pay for a membership to this website was $10. Although this website might be more useful to some (people with multiple pets, kennel owners) than others (people with one small pet, people who are not internet savvy), overall there was a positive response to the company.
Barking DealsThe product is a social buying website for pet lovers where you can save 50-90% off on your favorite pet products. You can share products on social networks with friends. If any of you own a pet, you know that pet supplies add up quickly! Why not save money and get the supplies you love?!Would you use this social buying website to get your pet supplies?9 yes; 1 noDo you understand how it works?8 yes; 1 sort of, 1 noDo you feel good about using the products and the website?8 yes; 1 if it is secure; 1 noWould you be willing to save money on products by shopping on this social network buying website? 8 yes; 1 of course!; 1 noWould you continue using them in the future? 9 yes; 1 noWould you recommend them to a friend? 9 yes; 1 noI sent out an email to all the students in my class. As the results show, most students would love to save some money on their pets needs. Only 1 person said no to everything because they did not like the idea of buying from a social buying website. Overall, most pet owners understand how expensive owning a pet can be and in today's economy, saving money is a good thing!
Sometimes there are warnings out there about buying pet medicines, foods & supplies online so I do not condone that. However, if it were very inexpensive toys or beds and of that nature than I would buy from them, but they usually get you with shipping fees. So I buy things that don't last very long anyway at a discount department store and buy the nutritional meds etc. from the Vet or reputable store.Classmate~Charlie V.
Michael MorseTalent Sprockethttp://www.talentsprocket.com/I interviewed ten friends and coworkers to gather information on recruiting software product that assisted in the hiring process by quickly identifying the best possible candidates. Below are the results.Do you understand what the product is? 10 yes 0 noIf you were a recruiter would you be interested? 8 yes 2 noIf you were a recruiter would you be willing to pay for the product? 8 yes 2 noHow much would you pay for the product? $200-$1500 (majority of the responses were between $200-$400)Would you recommend it to a friend? All 10 stated that it depended on the actual results
The company I chose was Barking DealsThe website- http://www.barkingdeals.comBarking Deals is a social buying website that invites pet lovers and their friends to save up to 50 to 90 percent each day on their favorite pet products. The company aims to introduce manufacturers to a niche group of receptive consumers who share the products with others in their social networks.As a pet owner myself I chose this one because I would use this site. I have only one dog but I am a busy mom and I don’t have time to go to a pet store and buy stuff. I think this is a really great site for pet lovers that are busy and on the go. I sent a form to 10 people of all different ages. All of the 10 were pet owner. 5 of the 10 had small children in the home and 5 did not. The results I found is that the pet owners with small children were more likely to use this service then the pet owners without small children. 1) Would they use this website to buy your pet supplies, Yes: 7 No: 32) Do you believe this service would save you time? Yes: 5 No: 53) Would you recommend this site to your friends? Yes: 8 No: 24) Did you find the website easy to maneuver through? Yes: 9 No 15) Did you purchase anything after looking at the website? Yes: 0 No 106) Did you like the logo, and think it represented the company’s purpose? Yes 9 No 17) Do you think this site is a great site for pet lovers on the go? Yes: 10 No:0
For the purpose of the survey, I used Tattle-Trail web page at www.tattle-trail.com. Tattle-Trail a wireless and portable towing monitor system designed to alert drivers to potential towing hazards. The product is made in the USA, and measures the vibration on vehicles towed behind a truck, RV, or motor home. I sent e-mails to 12 friends and family to obtain the required information. The following result shows that most of my friends like the product and are willing to buy it. Result: Would you use it? Yes - 10 No - 2 Do you understand what is it? Yes - 12 No - 0 Do you like the product? Yes - 9 No - 3 Would you pay for it? Yes - 11 No - 1Would you buy the product? Yes -11 No - 1 Would you recommend it to your friends? Yes - 12 No - 0
Chrystina Langan :"Tour Wrist"Laurie 1. Do you think this idea is unique? Not really. I don't understand how this is different.2. Do you like this idea? No.3. Do you think this idea has mass appeal? For a techie person.4. Would you use this service? No5. Would you recommend it to a friend? Yes6. How much would you pay for this? I wouldn't7. What age group do you think would use this service the most? (20-30, 30-40, 40-50, 50-60) the 20-30 group8. How does this service make you feel? I don't feel that the website provides a detailed description of what the capabilities are.9. How often do you think you might use this service? Not often10. How successful do you think this venture will be? I think it would depend of the usefulness, capabilities and price.Jody1. Do you think this idea is unique? No. Panoramic 360 degree views for locations throughout the globe are available on lots of services, including Google Earth. But, I like the idea that it will incorporate the same “take” on marketable products and real estate target audiences. 2. Do you like this idea? Yes. I like the idea, as it will allow potential buyers to have an inside look to the “feel” of the home or the product they are investigating. 3. Do you think this idea has mass appeal? Yes.4. Would you use this service? Probably.5. Would you recommend it to a friend? Depends on how impressed I am by the full service.6. How much would you pay for this? Considering the fact that Google Earth does it for free...7. What age group do you think would use this service the most? (20-30, 30-40, 40-50, 50-60) Age demographics for a target audience would have to rest between 20 and 40.8. How does this service make you feel? Warm and fuzzy… No, seriously, it makes me appreciate the direction that modern technology is able to move.9. How often do you think you might use this service? Not too often.10. How successful do you think this venture will be? Success would depend on how far beyond the “norm” the developers can/will take their product. Terri1. Do you think this idea is unique? Yes2. Do you like this idea? Yes3. Do you think this idea has mass appeal? Yes4. Would you use this service? Yes5. Would you recommend it to a friend? Yes. I like virtual tours, especially if you can look inside houses!6. How much would you pay for this? I wouldn't7. What age group do you think would use this service the most? (20-30, 30-40, 40-50, 50-60)20 to 308. How does this service make you feel? All giggly ;) Nosy.9. How often do you think you might use this service? once a month10. How successful do you think this venture will be? Successful, but not a HUGE success.Whitney1. Do you think this idea is unique? I think it's innovative for a phone app, but the idea of virtual tours I don't think is unique.2. Do you like this idea? It's cool3. Do you think this idea has mass appeal? No4. Would you use this service? If it were a free app, sure.5. Would you recommend it to a friend? If I felt they had a need for it6. How much would you pay for this? I wouldn't7. What age group do you think would use this service the most? (20-30, 30-40, 40-50, 50-60) 20 to 308. How does this service make you feel? Like there's an app for everything!9. How often do you think you might use this service? If free, I'd use it pretty often I guess, just for the fun of it!10. How successful do you think this venture will be? I'd place this somewhere in the middle of falling flat, and making it big.
Stefani GanongIn a world like today where technology is advancing at an alarming speed, it’s amazing how many companies still use outdated machines such as the fax. Many organizations still either give you the option to fax a document or mail it, and the mail takes a few days. I know that I don’t own a fax machine. Jibfax is a company that will give you your very own fax number that you can ‘fax’ documents right from your computer, and people can ‘fax’ things back to you in return, and your documents will go to your email inbox. To make it even better, you can send and receive faxes from mobile phones too! How convenient does that sound?Please answer the following:1) Would you use a service like this for your personal or business needs?2) Do you understand how this would work?3) What would you pay for something like this?4) Would you recommend this to friends?http://www.jibfax.com-7 people said that if they had the business needs then they would be interested in this product. -Everyone understood how it worked, because it's a very simple concept. -However, because faxing is fading away, nobody was willing to pay too much for the service. One respondent said they'd look for a free version of the same type of service before paying for it.-All respondents said that they would recommend it to friends if they had the need for that type of service.
In today’s fast-paced world, would it not be nice to have one place to track all your college coursework? Whether going to college for the first time or going back to school, it can be tough juggling college and all the other aspects of life. Courselogic makes it easy to keep track of due dates, exams and even connects you to other students in the same course to create study groups.Please answer the following:1) Would you use a service like this while enrolled in college? Yes (10) No (0)2) Do you understand what the service is?Yes (10) No (0)3) Would you want a service like this to be tied to other social networks, such as Facebook?Yes (6) No (4)4) What would be the maximum fee you would pay for a service like this?$10/semester (3) $10/month (2)$15 (one time) (2) $20/year (1)9.99/semester (1)$0 (1)5) Would you recommend friends to join this service?Yes (10) No (0)Please visit the Courselogic website for more information.http://www.courselogic.com/
Questions Asked:1. Do you use cozies?2. Would you use a coozie if you could customize it yourself?3. How would having a individualized coozie make you feel around your friends?4. How much would you be willing to pay to customize your own coozie?5. How often do you feel you would purchase a coozie for yourself or for others?6. What age group do you feel would most benefit from this product?A. 1-20B. 20-40C. 40-60D. 60-807. Would you recommend this particular product to your friends?8. If not then why not?____________________________________________________ Answers:1.7 Out of 10 A YES!2. 8 Out of 10 A Yes!3. Most said it was for novelty purposes, would buy just to be different or make one laugh.4. between 5-105. on average most would only buy a few times for gifts unless they needed them as party favors for a larger event.6. B-20Year-40 Years would be most likely to purchase product.7. 50% said they would recommend this product to others.8. general consensus was that those that do not drink alcohol would not spend money, unless it was for some sort of prank or novelty item for a gift.
The above is in reference to www.Photocoozie.com.Personalized Pictures on a Coozie!
Geek is Single - http://www.geekissingle.com/Would you use the website? NO (9) - YES (1)Do you understand what it is? NO (0) - YES (10)Do you feel you feel it would be helpful to your life? NO (9) - YES (1)Would you pay for it? NO (10)Would you recommend it to your friends? NO (9) - YES (1)Have you ever tried online dating: NO (6) - YES (4)Were you successful? NO (6) - YES (4)I found the concept rather funny and therefore picked this website as my market test. Most of my friends did not like the website especially because it is an odd subject. In order to sign up to the website you classify yourself as a "geek" which most people would not want to do in the first place. Then, you are not making the first step in the dating process,but the website claims girls come to you. In today's society this is often seen as a no-go. To summarize, I think this is a weird concept and I doubt you anyone will find the right girl here. Sounds like a girl would need to have a weird fetish in order tontact guys on here. You're probably better off using any popular dating website than this!
As a dog owner and animal lover, I chose to use BarkingDeals.com for my market test. This is a site that I have personally used before and I have had wonderful experience with it. I sent the email to 15 friends and family memebers. All of the people that responded to the questionarrie also had at least one pet in the home. Would you be willing to save money on products by shopping on a social buying website? Yes (9) No (1)Would you use this social buying website to buy pet supplies? Yes (9) No (1)Would you continue using the site in the future? Yes (7) No (1) Maybe(2)Would you recommend the site to a friend? Yes (9) No (1)Would you use this product for the purchase of pet food? Yes (8) No (1) Maybe* (1)Would you use this product for the purchase of pet toys? Yes (8) No (2)Would you use this product for the purchase of pet supplies, such as beds, cages/kennels or grooming products? Yes (8) No (2)Would you use this product for the purchase of pet accessories such as leashes, collars, or harnesses? Yes (8) No (2)Most of the ‘maybe’ responses were due to the fact that some of the pet owners are loyal to certain brands. They stated in comments that if their brands were offered they would definatley use the website.
You had great feedback! I picked this company as well and I had mixed reviews. I would use this service it would help save me time.
Richard Spottkehttp://www.fieldforensics.com/products.htmThey are the makers of Bomb Squad gear and bomb detection, analyzing, and defeating equipment. For the survey I asked 10 of my friends/family members to look over the site and answer 8 questions for me. The following shows most won’t have a use for the product but would buy it for someone that might have a use for it. Would they use it? 9 No’s 1 YesWhat is it? It’s a company that makes Explosives Detection devices and protective wear How does it make them feel? Upset/sad 10 yes’sHow much would they pay for it? They wouldn’t buy it as they would hope to never have to use it.How often would they buy it? Never, as they hope to never have a bomb near them.Would they recommend it to their friends? They would only tell their military buddies and leo’s about it. Would they buy it for others? They would buy the product for troops to keep them safe if they where allowed to buy. Would you ever want to see is demonstration of the products? 10 yes’s
I don’t currently own a pet, but as a past dog owner, I chose BarkingDeals.com for my market test. I’ve heard of others who have used this site before and have spoken very highly of it. I asked 18 of my friends and family members to please take a few moments to take a quick survey for me. Of the ones who responded below was their reply.http://www.barkingdeals.com/page/barking-deals-packWould you consider using this service for your pet care needs? 10 said yes, 2 undecided Do you feel this service would be of benefit to you or someone you know? 9 said yes, 3 undecidedHow much would you be willing to pay to be apart of this great service? On an average $5.99 – 12.99 per month was the responseHow often would you visit this site and take advantage of the discounts being offered? 5 said monthly, 5 said bi-weekly, 2 said weeklyHow much do you think your pet would treasure the benefits from such a services? 5 said yes, 5 undecided, 2 said noWould you consider telling a few other about the great services found on this site? 8 said yes, 4 undecidedWould you recommend this type service to your various friends and family members? 12 said yesAs I read the various responses, I could understand why some were undecided about the products and making a change. It’s hard to change when you’ve been accustomed to doing things or buying certain products for such a long period of time. However, given the information from this site, I don’t feel the decision to make a change would be that hard after trying the product and services.Thanks,Hattie
To me food is something extraordinary, I love everything about trying and tasting new flavors and textures, it intrigues me. With the Food blog you will be able to discover new food blogs, keep up with your favorite kinds of food, and also you will be able to share these things with your friends. FoodBlogs.com also offers thousands of food and recipe blogs from around the globe! I surveyed 10 of my close family members and friends because we all love food a lot so who better to ask than the food connoisseur I know.Questions- Answer - Yes or No1. Would you use this? Yes-8 No-22. Do you know and understand what it is? Yes-10 No-03. Would you pay to use? Yes-7 No-34. Would you continue to buy this? Yes-7 No-35. Would you recommend to friends and family? Yes-9 No-1-Majority would use -Everyone understood what it is-Most would pay and continue to pay for it -And mostly everyone would recommend this to other friends and family.http://www.foodblogs.com/
I did a market test on www.minicities.com to 10 family members and friends. The responses that I received were that everyone liked the concept of the site. However the site still needed some improvements and some of the suggestions were to add more businesses, communities & detailed information about the businesses. There seemed to be a lot of businesses left out of the community. Some responses said they had trouble surfing the site and others had no problems at all. This particular website is a franchise business and I asked in the survey would anyone be interested if funds were of no object and 7 out of 10 said yes! Only one person was willing to be a member of the site if they decided to charge a usage fee. All and all is was a likable site with much potential.
Tour Wrist is a program that allows you to virtually tour hotels, restaurants, vacation destinations, and even real estate right from the convenience of your iPhone, iPod Touch, or iPad. It's as easy as holding your device out and moving it either up, down, right, or left as if you were actually looking around in the place you chose to tour. The program also allows you to personally take panoramic shots from your device and upload them to the database so others can view them too. The ability to preview a location before wasting time, money, and gas to actually go there is great in an economy like today's. I surveyed a small group of both friends and classmates to get some feedback on their take of this new program. The following questions were asked:Would this be a program you would use? 8 Yes 2 NoDo you understand how this program works? 8 Yes 2 NoHow much would you pay for this? 5 $0 2 $0.99 1 $3.99 2 $19.99How often would you use this? 4 Weekly 4 Monthly 2 YearlyWould you recommend this program to others? 9 Yes 1 NoWould this influence your choice to visit a place in person? 7 Yes 3 No
Barking DealsI have always had the passion for dogs, in fact, I own 5 adorable dogs at the moment. Having dogs in my family is like having little kids as well. Most dogs owners are more than willing to dress up or accessorize their dogs by all means. Often, dog owners dress or accessorize their adorable dogs/ cats with colorful stuff not to mention the toys these domestic animals possess. I surveyed 10 people from my closest friends from work to my family members and I had a series of questions about Barking Deals. Answer Yes or NO1.Have you heard of this company before?Yes=0 No= 102.Would you buy from the company?Yes=8 No= 23.Do the products the company offers are very fashionable?Yes= 10 No= 0 4.Would you suggest more variety of products?Yes= 7 No= 35.Would you recommend Barking Deals to other people?Yes= 7 No= 3
I picked this company as well. It looks like you got a lot of great feedback!
StudGuruI enjoyed browsing through the website and thought that this was a genius idea. We all know men are forgetful (at times) when it comes to the one we love. I personally tend to forget important dates and anniversaries which will land be in the doghouse. It isn't so much the gift we give, but the thought that was put into the gift. The website would send out e-mail reminders when a gift giving date was coming near. It allows you to access websites that have an array of gifts from flowers, food, and jewelery with minimal effort. It sounded very appealing to me, not because I'm lazy, but because I would appreciate the extra help and reminders. It does take time and effort when trying to get the right gift. So getting the right one would award be many brownie points in the future! I surveyed ten of my guy friends and asked a series of questions:1.Would you use the services of this company?Yes=5 No=52.Do you understand the concept of this company?Yes=10 No=03.Would you be willing to pay for this service?Yes=0 No=104.Would you use this if it was free?Yes=7 No=35.If it was free would you recommend it to friends?Yes=8 No=26.Would you feel ashamed by using this service?Yes=1 No=9
I did the market test one the renewable energy systems and services and surveyed 10 coworkers. One of them is a sustainability major student and he was interested about the topic. I personally believe in clean energy and environmental friendly future and that’s why I chose this topic. NuEnergy Technologies is developing products that are waste and pollution free. I specifically focused on their fuel cells that are power source for electric vehicles and how likely would they consider buying one. *Do they believe in the movement towards a clean environment? Yes 8 No 2*Would they use it? Yes 10 No 0*What is it? 10 out of 10 had an idea about clean power*How does it make them feel? 6 of them feel a contribution to better world 4 didn’t care.*Would they pay more for it since it’s helping the environment? Yes 2 No 8 *Do they expect it to last longer than conventional batteries? Yes 10 No 0 *Would they recommend it to their friends? Yes 10 No 0http://www.nuenergytech.com
BARKINGDEALS.COMMost of my friends said that they would use it. They felt that it was a good wbsite and it would save them a decent amount of money. People said up to $20 and every week. Everyone said that hey would reccomend except for 3 people. I submitted the Table in angel.
Crowdsavings.com:Social buying website that offers discounted goods and services to it’s members, from local merchants. (Members are limited to certain cities)Questions:1.) Would you use a service like this? 2.) Do you understand what the service is?3.) Would you want a service like this to be tied to other social networks, such as Facebook?4.) What would be the maximum fee you would pay for a service like this?5.) Would you recommend friends to join this service?Answers:1.) 7 yes, 3 no2.) 10 yes, 0 no3.) 5 yes, 5 no4.) 2 at $5 a year, 0 at $5 a month, 8 at $10 a year, 0 at $20 a yearhttp://tampabaywave.org/ventures/14 After my study I would say many people would like a site like crowdsavings.com. It reminds me of Groupon and Living Social, both are websites that I personally purchase from monthly.
Lets face it, it is becoming more and more difficult to sell homes in this tough economy. Whatever your reason for moving is, domuswap.com is a site that is worth checking. It is the Internets first social network for permanent house swapping. Domuswap allows you to post your properties and communicate with other owners as well. After my market test, it appeared that most of the 10 surveyed agreed with this idea. Assuming that it is a perfect situation and the homes are of equal value.Please answer yes or no to the following questions.Questions1) Do you understand what the website is? All ten people surveryed understood what the site was2) Would you browse for homes on this site? 8 people answered yes, while 2 answered no3) Would you post your home on this site? 6 answered yes, 2 no4) Would you recommend it to a friend? 8 yes responses, 2 no responses5) Would you be opposed to the idea? 9 were in favor, while only one opposed
The startup idea that I chose was “Geek Is Single”. It’s a cute idea for a dating site for, well, geeks. Similar to Match.com it’s exclusively for geeks of all kinds. I sent the survey to my friends, who all ranged from 20+ and were both male and female. Most of the males turned it down saying that online dating wasn’t normal to them and they wouldn’t even want to get involved. Some of the females were willing while others were freaked out by the idea of online dating. Nobody in my survey group wanted to a pay a high price for this service. Some of my friends said they would recommend the service, while others couldn’t say no fast enough. Would you use it? 6 NO, 4 YESFeelings? No's mostly said they were freaked out by online dating and found the idea stupid. Yes's were happy to meet new people and willing to try. How much would you pay? Majority wanted free, or super cheap startup feeHow often would you use it? Some said monthly, while others said annuallyRecommend? 7 NO, 1 MAYBE, 2 YES
I chose a company called GetUbored. The website is : getunbored.comI chose this site because I am a member of a similiar site called Meetup. I like the idea of meeting people in a group setting. Getunbored has all the benefits of a meetup group and the availability to make your own group. Getunbored offers a personal calendar and an amazing search engine.I sampled 10 people. (5 males and 5 females between the ages of 20 - 50) The questions and results are shown below.1) Would you use this website for your social gathering needs? YES 8 NO 22) Do you feel this site will save you time? YES 7 NO 33) Was the website user friendly? YES 8 NO 24) Do you feel the website offered the services marketed? YES 7 NO 35) Would you recommend this site to your friends and family? YES 8 NO 2
Market test:Utilizing the following website http://tampabaywave.org/ventures, I uncovered a startup business of Food Blogs that created personal interest for me. I held a focus group of about five women and asked them about the business offering, including: Would they use it? Yes, this group expressed there is a demand to uncover new and innovating ideas around cooking and recipes. As well as you could never have too much resources around food ideas. What is it? This site was set up as an open blog of individuals to talk about food recipes, cooking and baking tips and personal experience of certain foods. How does it make them feel? The feelings around this are overall positive with greater possibility to take advantage of in the future. How much would they pay for it? The focus group expressed a concern over price and stated they probably would not pay for this service. How often would they buy it? Never, unless free. Would they recommend it to their friend? Yes, taking advantage of the site was expressed successfully and did mention they would tell a friend about it in the future.
I selected Barking Deals for this assignment. I am a huge pet lover and I know a lot of people in the society feel the same. Barking Deals is a website that behaves similarly to Groupon or Living Social, in that it invites pet lovers and their friends to save varied amounts of money daily on their favorite pet products. Unlike the other two companies I just mentioned, Barking Deals only focuses on pet deals. I personally had never heard or known of its existence, so I am very excited to personally make use of these savings in the future. I surveyed 10 of my friends between ages 22 and 28 and asked them the following 6 questions (after explaining what the business is about):1. Have you heard of Barking Deals before?2. Would you visit the website? 3. Do you consider the website user-friendly?4. Would you take advantage of the offers?5. On a scale of 1 to 5 how frequently would you check the website for good deals? (1 being the least frequent/never to 5 being the most frequent).6. Would you share this website with others via word of mouth or social media?Question A B C D E F G H I J1 Y N N Y N N Y N N N2 Y N Y Y N N N Y Y Y3 Y N/a Y Y Y Y N Y Y Y4 Y N Y Y N N Y Y Y Y5 5 1 4 3 1 1 1 4 5 46 Y N Y Y Y N Y Y Y YAfter evaluating the outcome I noticed that the majority of the sampled group (about 30%) had never heard of Barking Deals which could mean two things: Barking Deals isn’t advertising enough or it may be advertising to a different demographic.After informing them of what Barking Deals was about, 60% of them were interested in checking out the website and learning more. The 30% that were not interested either had little interest in pets or did not own a pet and saw it as no value to them. 80% thought the website was user-friendly and the majority sais they would frequently check the website for good offers. Almost 90% of the sample size said thay would share Barking Deals with friends and family. I found interesting that subject B, who was least interested about this discussion, would share the information on his Facebook and twitter accounts with friends and family. He said that he would do so only because he knew of people who may enjoy making use of it.
Sarah Whitt-GetUnboredJeremy Froehnerhttp://GetunBored.comGetunbored.com is a website that uses visual pictures along with words as a search engine for local food, activities and places. The difference from any other sight it that pictures remove language barriers and is more user friendly.1. Would you use this website? 7 – Yes, 2- Maybe, 1- No2. Do the pictures make the searching process feel easier? 9- Yes, 1- No3. Is this website aesthetically pleasing ? 6-Yes 4- No4. Would you pay to use this website? 10- No5. Would you recommend this to your friends? 10- Yes6. Does this website do a good job of portraying local listings? 8- Yes, 2- No7. Do you think this website will be successful because it uses picture to help in searches? 8- Yes, 1- Maybe, 1- NoThe opinions that I gathered show me that some people need websites like this to help in their search and others don’t care either way. I think this website would be useful to find local listings and activities because when you are traveling and are not familiar with the area, a website like this is very appealing.
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I was interested in the Tour Wrist app for Apple products. I liked that it is available for free so people could test it out if they wanted to. I personally tried it on my iPad and found that the basic idea of the app is great, but there is not enough widespread use of it yet. I would want to see panoramas of famous sites and cities in other countries, but a lot of panoramas of people's homes is what I found. And it was difficult to find the panoramas I wanted to view with the interface they had designed. So personally, I love the concept, but it definitely needs improvements before it is heavily marketed. I asked basic questions about how interested people were after viewing a promotional video on their website and received a few reviews on my Google Docs form.After viewing the video, were you interested in the TourWrist app? 6 Yes, 3 NoHow did you feel about the app after viewing the video? Curious, Excited, Sounds Cool, Looks easy to use, Not important to me, Want to see it in action, Not polished yetWould you buy this app? 2 Yes, 1 Maybe, 1 If I Owned a Business, 5 NoHow much would you expect this app to cost you? Ranged from I want the free one to 5.99.Would you recommend this app to friends and family? 4 Yes, 3 No, 2 Depends on personal interaction with appHow many times a week would you use this app? Ranged from 0 to 5
I did a market survey for Commendable Kids. As described on tampabaywave.org, CommendableKids.com allows parents, teachers, and anyone who cares about children, to register a child and begin awarding them badges for their hard work, milestones, skill developments and anything else you believe deserves commending. Then, you can invite family and friends to be a fan of the child, giving them high fives and leaving comments.As the mother of two little boys, I thought that this idea was genius. There are plenty of instances in life and places in this world where kids feel let down or not as special as they actually are. This is especially true in transitional times in a child’s life, like when a new sibling is born, or when a loved one passes away, or when a parent leaves the family. Children have an inherent need to feel loved and appreciated for who they are. So, I love this idea! It’s like a social network specifically to recognize a child’s special achievements or commendations. I surveyed 10 people in their late twenties to late thirties, all have children. I surveyed 7 moms and 3 dads.1. Would they use it? All said yes. All of the ladies, and one of the men said that they would use it regularly. Two of the men said that they would use it occasionally.2. What is it? All of the respondents understood what the concept was.3. How would it make their child feel to read all of the special messages left for him or her? All of the respondents agreed that there child would be happy to read the special messages.4. Should this service charge a fee? All of the respondents compared this with other social network sites where revenue is ad generated. None of them thought that the service should involve a fee.5. How often would they use it? Most of the respondents (70%) said that they would use the service at least once per week. Two said that they would use it once or twice a month, and one said that they would use the service on special occasions.6. Would you recommend this service to other parents? All of the respondents said that they would recommend this service to other parents.Alicia Keel
Thank you, Market Testers! This is all very helpful. - Dr. S
Market Test: Savvy CardBy Anna FaiolaMAR 4413A Savvy Card is essentially an online business card allowing professionals to easily contact each other.It seems as though most of my friends had never heard of the Savvy Card before. Some of them are interested in learning more about the service and may consider creating their own Savvy Card. Most of them are interested in getting this service for free and would not consider it if it required a payment. Overall, I think they like the idea of the Savvy Card.1. Would you use a Savvy Card?Yes: 8No: 22. How do you feel about the Savvy Card?Interested: 5May be interested in the future: 2Not interested: 33. How much would you pay for a Savvy Card? Nothing: 8A onetime $50 payment: 0An affordable monthly fee: 24. How often would you buy it?Once: 1Never: 4Not sure: 55. Would you recommend it to a friend?Yes: 3No: 7 6. Before this survey, had you heard about the Savvy Card?Yes: 1No: 97. Will you get a Savvy Card after this?Yes: 2No: 4Maybe: 4
Very helpful, Anna!
Market Test: CourseLogic LLCBy Paty DeMiloMAR 4413The company that I chose for my marketing survey was “CourseLogic LLC”. It really called my attention. The services they offered and the concept of helping out students is wonderful. I tried to become a member, but unfortunately I wasn’t able to receive a confirmation email. I tried to sign in with my personal email and my student email as well, without any success. However, the idea of the company really seemed great to me so I sent the survey to 10 of my friends and most of them agreed that CourseLogic had a good differentiation strategy compared to other sites that offer academic support. The results are as it follows:1. Would you use an education system to improve your grades?YES: 9NO: 12. Do you know what an education system is?YES: 8NO: 23. Do you think it would help you to improve your academic performance?YES: 9NO: 14. How much would you pay for this kind of education system?NOT MUCH: 8A LITTLE AMOUNT: 2A LOT: 05. How often do you think you would buy it?NEVER: 6OCCASIONALLY: 3ALWAYS: 16. Would you recommend it to your friends?YES: 10NO: 07. How would you rate the standards of teaching in your area?POOR: 3ACCEPTABLE: 2GOOD: 4EXCELLENT: 18. Do you think good education is important to succeed?YES: 10NO: 0
Very important feedback, Paty!
Market Test: Commendable KidsStudent: Marissa RippelClass: MAR4413The company that I chose was Commendable Kids. I thought out of all of the ideas this one would promote good behavior and a desire to achieve excellence for kids and their parents. I went through and researched the ideas and concepts associated with the company and understood that it was definitely a way for kids to take responsibility in their behavior and have fun doing so. It was a way for kids to be rewarded through an online systems that parents, guardians, teachers, etc. were able to view and praise. It is almost as if it is a positive reinforcement system. If a child sees that they are being watched not only at school but at home and it was an actual site that they are measured on it may make them see the rewards as a way to improve their behavior or keep it consistent with how they are being. It may actually mature them in a way as in doing chores or treating their elders as well as siblings with respect. I sent the survey to 10 of my friends/family and here are the results:1.What do you think about the concept of this startup business?All 10 agreed it was a great concept. One said that it was an exceptional idea since it related to their child in girl scouts where they receive recognition as in badges and patches for things they have done. One agreed that it was a great concept but only for ages 3-10 years of age. 2.Would you use it for your child(ren) or grandchild now or in the future?6 out of 10 surveyed said that they would use this system. 1 said that they would consider it. 3 said no. 1 said that “this would be a great idea for their niece but not their children since they are older. They also mentioned that this would be a great idea for her niece if it was a tangible item.” 3.How much would you be willing to spend on membership to this site per month?3 surveyed said $0, 2 surveyed said $5, 4 surveyed said no more than $10, 1 surveyed said “depending on how many children they had would depend on the amount but then no more than $15 per month.” 4. Do you think it is worth a monthly payment or one- time fee?7 surveyed agreed one-time fee, 3 surveyed said monthly payment. 5.Do you believe that this is truly a great idea to encourage your child?6 surveyed said yes, and 4 surveyed said no. One parent that answered yes stated,” I think anytime you can give positive reinforcement to your children’s good behavior it is a wonderful thing.” 6. Do you think this would be a great way to monitor your child’s behavior at home, in school, or with another parent?8 surveyed said yes, 2 said no. One parent stated,” No, I do not think so. My kids behave wonderfully at school. They are on good behavior at their grandparents. Their father is very strict with them. They feel comfortable with me, so I tend to get the worst behavior. So I do not think this would be an accurate measure of their behavior.” 7.Do you think if you spent money for the site you would be responsible for updating the information?All 10 surveyed said yes. 8. Would you recommend this site to your friends with kids?9 surveyed said yes, 1 said no.
I liked this one, too!
Overall my friends did not like the site I choose but did know someone that could use the site to help improve business. Survey for : WUFOO web design Likely Undicided Confusing Hate it 11/11 people surveyed Would Use it 4 7 Functionality 5 4 2 How does it make them feel 6 3 2 Would they Pay for it 6 3 2 Would they recommend it to a friend 8 1 1 1
I sent out a very brief description of the website commendablekids.com to several of my friends that have children of the age that the site would be beneficial. I received some very positive feedback and am very glad that I discovered this website. Basically, commendablekids.com is a website that focuses on praising children for their accomplishments by awarding them with a badge that is placed online and shared with family and friends. Once the badge has been shared friends and family can “high five” the child for their great work and also leave comments for them. One of my favorite parts of this site is the ability to print of the badges and make physical awards to give the children for the accomplishments. All 10 of my friends said that they would use the site. 9 out of 10 said they would not pay to use the site. 7 out of 10 said the site left them feeling positive or empowered to praise their child. 10 out of 10 said they would recommend the site to friends and family. Overall, I thought the site was a great find and I can not wait to start using it with my son. Questions: Yes No IndifferentDid the site leave you with a positive feeling? IIIIIII I IIWould you pay to use this site? IIIIIIIIII Would you recommend this site? IIIIIIIIII Is this a site you would use? IIIIIIIIII TIFFANY SELVEY
I liked this one.
Stephanie Coyle: I chose the website Fido’s Laundry as I knew that many of my friends were dog owners and would be apt to look at the website. My assumption was correct, but what surprised me was the positive feedback about the website. Although most everyone thought the pricepoints were a little high, they said they would still purchase from the site! A few people even said that because they offered eco-friendly products, that made them more apt to purchase from the site. It was interesting to see that there are so many people that are not price driven when it comes to something or someone they care about. Results for www.fidoslaundry.com1. Would you utilize this site? 7 said Yes, 2 No and 1 Maybe2. How does it make you feel? Most had a positive response (happy, creative, etc) and a couple people said it didn’t make them feel anything3. Do you think the price points are fair? Most said they were a little high, but would still purchase. A few said they were very high.4. How often would you buy from this? 3 said once per year, 3 said twice per year, 1 said four times per year and three said they wouldn’t purchase. So 70% of respondents said they would purchase 1 time or more.5. Would you recommend it to your friends? 7 people said yes and 3 people said no6. Would you think of this site for a gift? 8 people said yes and 2 people said no Stephanie Coyle
Great info, Stephanie. Thanks!
The survey consisted of 10 individuals that live in Wesley Chapel to obtain information on www.photocoozie.com. It was interesting to see that 80% of the participants would buy products through photocoozie. Out of the 10 participants, 80% were female. There were 30% from the age of 20-30, 60% from age 30-40, 10% from 40+. Participants that graduated high school were at 80% and there was 20% that had college degrees. There was 60% of the participants that felt excited about the product, while 30% liked it and 10% had no comment about it. The frequency of purchase ranged from 20% not wanting to buy it at all, 10% would buy it once a year, 20% would buy it only on special occasions and 30% would buy it more than twice a year. In addition, 90% of the participants would recommend it to a friend. When asked how they would used the product, 70% indicated they would use it for personal use while 30% indicated they would use it for business. Last but not least, 100% of participants found the website user-friendly. http://www.photocoozie.com/ Demographics Live in Wesely Chapel, Florida Gender 8 Female 2 Males Age Group 20 - 30 3 30-40 6 40+ 1 Education: High school diploma 4 Some College 4 College degree 2
Sure is great to have a user-friendly site!
CrowdSavings.com Crowdsavings.com is similar to other sites like groupon, jetsetter, or travelzoo. The site seems to focus on local deals which make it different from the competitors. I did two separate focus groups threw out the weeks. The focus group had age group from 22 years old to 49 years old. There were 7 females and 9 males in the groups. The follow is the summary from the people who were in the two focus groups. Majority of the people in the focus group would save they would use the site if the deal looked good but they would not follow the site to keep up on new deals. So it would be a waste because the site did not capture there attention. They all stated the site was simple and looked cheap. Also they state the site made them feel a little confused on the terms and what the deal actually is. Since they are selling the deals and not charging for the site how much would you pay for the product was not a question that was necessary. But the majority stated the deal would have to be something they use or at least 50% off before they would consider the deal a good deal. Most stated they would not use the site off and buy stuff. But majority stated that is because the products did not look like something they would use. So new products with broad appeal like; restaurants, groceries, automotive repairs, household repairs and services, etc… would be something to look into for possible new product to add to the deals. All of them would recommend deals they like to friends or if they saw deals a friend might like. The major problems with the site from the focus group seemed to getting and keeping the customers attention. All in all positive comments came from the group. It seems like a good start just need to find a niche and grow from that start. I hope that this information from the two focus groups helps.
Chad: You share a lot of good insights!
The company I chose to do my market test on is Foodblogs, they are a non-profit company where they hold many food blogs in which people can keep up with favorite food blogs and discover new ones. They take all different posts from food blogs and combine them into one blog. I think the idea of this company is a good idea where many people can find new recipes for their familys. 1. Would you use a food blog like this one to find new recipes?a. Yes-8b. No-22. Do you think this website Is user friendly?a. Yes-7 b. No-33. Would you pay for this blog if it was non-profit?a. Yes-5b. No-54. Would you recommend this site?a. Yes-8b. No-25. Is this a site you would use often?a. Yes-6b. No=4
A survey was taken on CourseLogic with very positive results. 7 out of 10 contacts responded, ages 11 to 56. All of those responded said, had they been a college student, would subscribe to the service. The price range was $4.99 month to $60.00. Outlier: Only one said they would not recommend it to their friend “because I want to be the smartest friend”. Outlier: Payment, one respondent said they would not pay monthly because they would not want to pay for it while on breaks. Question, 10 Respondents , Ages 11-56 RepliesAges 11-18 3Ages 19-25 0Ages 26-40 2Ages 40 + 2Non-Responsive 3Total 10Question ReplyA. Would you use it? Yes - 10B. What would you describe it is? VariousC. How does it make you feel? Good, Easier, Organized, RelaxedD. How much would you pay for it? Low - 10, High 60E. Would you recommend it to your friends? Yes -9 No - 1, I want to be smarter than my friends B. What would you describe it is?: Social forum study aid a school on online that is a college Online study group like cliffs notes A study group for college Concentrated study group
Funny how students are competitive.
I did my survey on Red Alert, it’s a company has created a text service that can send warnings or important messages in bulk to others. This product can be used in schools, at home, or even at work. I asked all of my closest friends to take this survey. I was surprised with some of the answers I got for this survey, they actually took it seriously. It is my own belief that this product could be helpful to others and should kick up steam in the near future.Would you buy this product?7 said Yes 3 said NoWould you tell your friends about this product?8 Agreed 2 DisagreedHow much would you pay for this product?The price they were willing to pay ranged from 0 dollars to 30 dollars.Would you use this product at home?7 said Yes 3 said NoWould you refer this product to your place of work?8 said Yes 2 said NoIs this a product that can be useful to others?9 Agreed 1 DisagreedDo you trust that this product will work?9 said Yes 1 said NoWould you look up more information on the product before you bought it?Everyone said YesIn your opinion, is this a product that will succeed in the near future?8 said Yes 2 said No
Great info, Richard!
The business/website I used was www.fidoslaundry.comWhich is a website specializing in dog clothing/collars and toys.I asked my ten participants the following questions regarding the website, their responses are belowI made sure all of my participants were dog owners so that I could get valid answers.1. Would you use the site 8/102. Was the site easy to navigate? 9/103. How does the site make you feel4/10 said it made them feel welcome2/10 said it made them feel comfortable enough to purchase an item4/10 said the felt no real emotional change after visiting the site4. Do you think the prices are fair?7/10 said yes, 3/10 said no5. Would you recomend it to a friend 8/10 said yesIn my opinion as a dog owner, I think the site is very well put together and from my experience I have seen nothing like it before. If the need came up, I would have no problem purchasing something from the site.
Glad the site is nice!
Hello,I chose to do my market research on a company called Fidos Laundry, which is an online upscale dog boutique carrying hip and edgy dog clothing, beds, carriers, and accessories (http://www.fidoslaundry.com). Even though I am not a dog owner, I was interested to see how dog owners would survey this website. I find in this country that you can never go wrong with pet related businesses being that most citizens own pets and have a love for dogs especially. Here are my results for 5 questions I posed:1. Would you use it? 7/102. Would you make regular purchases on this site? 7/103. Would you recommend it to your friends? 8/104. Would you promote it on your social networking site/blog? 7/105. Are the prices reasonable? 7/10I knew majority of the group would like and appreciate the site as dog owners. There are numerous successful dog related business just around the Bay Area that most dog owners utilize (dog hotels, dog water park, dog sitters, etc.). You can never go wrong with a business targeting dogs and pets.
Seems like they are on the right track! Thank you, Sacha.
Diana Scott-Ken Blanchard http://www.kenblanchard.com/ 10 Interviewed 7-men, 3-women Occupation-all in Regional Sales Manager positions Questions/results Do you know what The Ken Blanchard Companies does? 4/10 knew about this company ( I then explained what they do)Do you think Leadership Training is important? 10/10 said yes If your company offers leadership seminars, would you attend? 10/10 said yes How often do you think your company should hold seminars? 8/10 said yearly, 2/10 said twice a year. Do you think it will help you in your sales position? 10/10 said yes Do you think your company is effective when implementing teams? 5/10 said yes How much money should be spent on leadership seminars? 4/10 could not come up with a number. 6/10 said they were willing to take money out of their budgets to get leadership training. Are you able to make decisions such as having our firm to come in and sell the concept and hold our first seminar? 10/10 said yes This survey was performed in several different ways: phone, e-mail and in-person. My results were interesting, everyone wanted leadership training. All 10 people interviewed were in a regional sales manager position or higher. Most of the people interviewed had at least 11 employees that report to them.
The idea of creating a company that sells shoes and sends shoes to third world countries the feedback I received was encouraging. The need being shoes for children and adults in sever poverty. If they are provided with shoes they are more able to seek education, and clean water. In surveying a group of 10 friends the results I got back were encouraging. Here they are:Would you use it? 9/10What would you describe it is? Useful, practical. How does it make you feel? Compassionate, caring, helpful.Is the price reasonable? 7/10Would you recommend it to a friend? 9/10Is the product useful to others? 10/10Would you look up more info on the product before you bought the item? 3/10
Lauren Lomonaco : Wells Fargowww.wellsfargo.comAfter testing a group of 10 individuals (8 of which were women and the other two men) in regards to the notion of utilizing a secured credit card through Wells Fargo I found that the results were positive in nature. Of course because of their large standing in business, as well as their ability to deliver being number one in customer service for the past three years, everyone subject to the Market Test knew of the company and had a pre-formulated opinion of Wells Fargo.The results were as follows:-Do you know what a secured card is? 2/10 said yes (I then informed them of the purpose of the card and how to use it)-Would you use a secured card? 7/10 said yes-How does it make you feel? Responsible, stable-Is the amount of $ down reasonable?4/10 said yes-Would you recommend it to a friend?8/10 said yes-Is the product useful to others?10/10 said yes-Would you say this is a worthwhile product to offer Wells Fargo customers?10/10 said yes
The ideology behind using a payroll company to complete weekly, bi-weekly or monthly payroll for a company is, it leaves the owner(s) and operations managers with more time to continue effective ways of increasing sales, revenue and growth. An outsourced payroll agency responsible for quarterly and annual tax reporting, payroll and W2 processing on behalf of an organizations is intended to ease the mind of business owners. Business owners should feel a secure understanding that all state, local and federal government guidelines are being adhered to. In the Product Market Test of the Payroll company, the products were time clock, 401K, health and benefits and the payroll product itself. I surveyed small-to-midsized organizations and here are my findings:-The product offering scored 10/10, all the organizations found valuable product offerings that would be a value added analysis of their organization. Whether a bundled package or single product offering each individual selected a product for use.-The Product use(y)(N)-9/10 would use the product on a continuous basis. The one organization that would not use the product on an on-going basis states "the monetary aspect is rather high for such a small organization".-The Product feeling, 9/10 Most organizations felt that the products they were most interested in would serve their organizational purpose. Especially the time clock product where this is an added value to reduce the amount of labor hours falsely reported by employees. One organization felt the usefulness of the internet reporting would better suit his needs if our database host had a quicker response time. -The Compensation Fairness, 9/10 Organizations felt that the compensation asking of the product was fair. However, 8/10 did not do research of payroll organizations and compare pricing, but where satisfied with the product asking price to get the services quickly started. A single organization believe the compensation fairness was not up to par. As a single individual within the company, an officer only package may be a better product offering. Consideration for such a packages is being heavily weighed. -The Continuous Use ranked 8/10, Although the majority of continuous use ranked high the actual continuous use factored was 6/10. Many of the organizations were barely making budget and projected revenue goals within the allocated time frame to their own shareholders liking. Month to month operating expenses were under budgeted and Labor hours were not practical to successfully operate the business. With this in mind,signing up for an additional service(s) with any company or payroll company should not have been an option. As statistics show these services as the end result would be another bad debt right off for the payroll company and bad collection reporting for the organization. -The Recommendation Perks, 10/10 -although each individual stated that they would highly recommend the payroll company, the likely hood of that recommendations comes at the risk of how well the customer continues their account. The risk aspects are on time payments of services provided and monthly membership payments when the actual services are not in use; however a minimum monthly payment is assessed to ensure that all aspects of state and local tax reporting is handled accurately.
Theresa Williams-RiversProduct Marketing Test "Payroll Company"The ideology behind using a payroll company to complete weekly, bi-weekly or monthly payroll for a company is, it leaves the owner(s) and operations managers with more time to continue effective ways of increasing sales, revenue and growth. An outsourced payroll agency responsible for quarterly and annual tax reporting, payroll and W2 processing on behalf of an organizations is intended to ease the mind of business owners. Business owners should feel a secure understanding that all state, local and federal government guidelines are being adhered to. In the Product Market Test of the Payroll company, the products were time clock, 401K, health and benefits and the payroll product itself. I surveyed small-to-midsized organizations and here are my findings:-The product offering scored 10/10, all the organizations found valuable product offerings that would be a value added analysis of their organization. Whether a bundled package or single product offering each individual selected a product for use.-The Product use(y)(N)-9/10 would use the product on a continuous basis. The one organization that would not use the product on an on-going basis states "the monetary aspect is rather high for such a small organization".-The Product feeling, 9/10 Most organizations felt that the products they were most interested in would serve their organizational purpose. Especially the time clock product where this is an added value to reduce the amount of labor hours falsely reported by employees. One organization felt the usefulness of the internet reporting would better suit his needs if our database host had a quicker response time.-The Compensation Fairness, 9/10 Organizations felt that the compensation asking of the product was fair. However, 8/10 did not do research of payroll organizations and compare pricing, but where satisfied with the product asking price to get the services quickly started. A single organization believe the compensation fairness was not up to par. As a single individual within the company, an officer only package may be a better product offering. Consideration for such a packages is being heavily weighed.-The Continuous Use ranked 8/10, Although the majority of continuous use ranked high the actual continuous use factored was 6/10. Many of the organizations were barely making budget and projected revenue goals within the allocated time frame to their own shareholders liking. Month to month operating expenses were under budgeted and Labor hours were not practical to successfully operate the business. With this in mind,signing up for an additional service(s) with any company or payroll company should not have been an option. As statistics show these services as the end result would be another bad debt right off for the payroll company and bad collection reporting for the organization.-The Recommendation Perks, 10/10 -although each individual stated that they would highly recommend the payroll company, the likely hood of that recommendations comes at the risk of how well the customer continues their account. The risk aspects are on time payments of services provided and monthly membership payments when the actual services are not in use; however a minimum monthly payment is assessed to ensure that all aspects of state and local tax reporting is handled accurately
I interviewed six individuals that were members of USAA or had been a member before and the other four were not members. All of them viewed USAA's products and services as being very affordable and would love to become members if they could qualify or were happy if they were currently members. All of them view USAA in a positive light and feel they offer great customer service to their members. They would all recommend USAA to their friends and family members. USAA offers many services so cost would vary depending on what you get but those I talked to were interested in car insurance and banking and one member had home insurance through USAA. Overall can tell USAA is a great company with a positive reputation. Didn't see much variations in results demographically and not surprised since USAA is a good company.
I held an informal meeting with 8 of my friends all in their late 30's, 6 or whom are married couples, 2 are single mothers, and 4 who are recently new parents of their first child. None of the parents had a child with a disability but were asked to take this into consideration for the purpose of the discussion. The topic at hand was a support group for new parents of Deaf or Hard of Hearing children. All of the parents, especially the two single mothers, indicated that if there were a support group for new parents of disabled children and it was offered, they would immediately sign up for it. Most indicated that when they visit the pediatrician with their child, almost none had referrals to groups in the community that supported new parents other than referrals for nursing mothers. While each member of the group, especially the fathers admitted that they would feel awkward at first joining a support group, all of them acknowledged that the benefits of participation would outweigh their anxiety. Mothers more than fathers indicated the desire to learn sign language to communicate with their children. All of the mothers present desired in home instruction but would be willing to travel to a central county location for instruction if in home options were not available provided that child care was offered. Only two parents knew of American Sign Language and all indicated that they would feel inadequate if a native user of ASL who did not use their voice came into their home to instruct them. Overall, all of the parents preferred the opportunity to meet with other parents and network resources for support.